Talent representation — creator partnership
We represent Ella Mrsic, an Australian creator at the exact start of her breakout. Her latest reel is approaching 14 million views and is still climbing. She is launching into swim and lifestyle content off the back of that momentum — and this September she's in Vanuatu on a partnered resort shoot, creating content for the resort hosting her. She is dressing that trip in a hand-picked wardrobe of labels she genuinely rates — and this is a proposal for White Fox to be one of them.
All numbers organic and current at time of writing — still climbing daily. Live insights available on request.
Every brand says they want to find creators before they blow up. This is what that moment actually looks like.
Ella isn't an established swimwear creator — that's precisely the opportunity. Her latest reel has done nearly 14 million views and over 800,000 likes, entirely organically, and brought more than 4,000 new followers with it. The audience arrived before the niche did. She is now committing to swim, travel and UGC content as her lane, and she is choosing the labels that lane gets built around.
For White Fox, the maths is simple: gifting-level cost, a creator with proven viral instinct, and an early position before her rates reflect her reach. If her next reels perform anywhere near her last one, White Fox is tagged on them.
The window matters. She shoots Vanuatu 21–28 September. Content decisions for the trip are being locked in the next two weeks.
The wardrobe for this trip is hand-picked, not mail-merged. White Fox is on the list for reasons that go past the product.
The design language. Cut-out minis, slinky sets, beach-to-bar pieces — the going-out uniform of an entire generation of creators. White Fox photographs like nightlife feels, and resort nights are the brand's world with a better backdrop.
The story. From an eBay operation in 2013 to a global brand built almost entirely on creator content — nobody in Australian fashion understands the value of a breakout reel better, which is exactly why this pitch is worth their thirty seconds.
The moment. Island cocktails, dinners by the water, golden-hour entrances — a week of resort-night content from a creator whose last reel reached fourteen million people, at gifting cost.
From 21–28 September, Ella is on location in Vanuatu in partnership with Warwick Le Lagon, Port Vila — the resort hosting her — creating the resort's content for the week. This is a working shoot with a brand partner already attached, not a holiday with a camera in the bag.
That partnership is White Fox’s bonus: the resort content Ella shoots, she wants to shoot in White Fox — putting the label in front of the resort's audience as well as her own, at no extra cost. Lagoons, reef water, island light, a week of dedicated shooting — the exact world White Fox’s product lives in.
Concepts developed for this trip, in the style of the reel that just did 14M views — hook-first, native to the platform, built to travel. White Fox selects the direction; nothing posts without the collaboration terms agreed.
Get-ready-with-me for a resort dinner — the reveal lands in White Fox. The highest-retention format in fashion content.
White Fox in motion at sunset — walkway, water behind, island light. The dress moment that lives on White Fox’s own grid.
One cut: swim and salt hair to dressed for dinner in White Fox. Built around trending audio, engineered for rewatches.
Packing the gifting pieces for the trip, talking through each one to camera. The exact format brands re-run as ad creative.
Voiceover evening-in-the-life — cocktails, dinner by the water, the island after dark — White Fox worn through all of it.
No vague "some content" promise. This is the package, in writing, delivered on a schedule.
At least one reel with White Fox worn, tagged and credited — dedicated where a piece leads the concept. Direction agreed before the trip.
Across the week on location — unboxing, try-on and wear moments, all tagged with handle stickers.
A still or carousel appearance shot on location, tagged and credited in the caption.
Repost anything featuring White Fox across your own social channels for 12 months, with credit. Paid ad usage and raw footage available by arrangement.
Four steps, one hard date: pieces need to be with Ella by 14 September to make the trip.
White Fox confirms gifting and picks the pieces it wants featured. Concepts locked together over email.
Gifting package lands with Ella in Australia, with time to plan every look before departure.
Seven days on location at Warwick Le Lagon, Port Vila. Stories run live from location; reels are captured across the week.
All reels and posts live and delivered, performance recap sent, and a conversation about what an ongoing partnership looks like.
A couple of going-out looks — White Fox's pick of what it most wants seen. No fee, no retainer, no media spend. In return: on-location content from a resort-partnered shoot, a defined deliverables package, organic usage rights — and White Fox in the running for the resort's content as well as Ella's own.
If the content performs — and her track record says it will — the follow-up conversation is an ambassador arrangement, with White Fox already in her feed and the relationship warm. If it doesn't, White Fox has risked postage.
We'd love a yes by early September so the pieces make the flight.